You can consider a brand as the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.

Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience.84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads.However, it can be challenging to organize all aspects of content marketing such as strategy, production, distribution, measurement, and campaign optimization. This is when you might need to leverage some effective content marketing platforms. So whether its content marketing, targeted display ads, pay per click, social media, You Tube, print ads, billboards, bus benches, airplanes, elevators or any other of the million ways to market your business, we will support you from concept to implementation.

Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. This is a business NOT a hobby. You’ve taken the best time by creating an online platform to tell your story…Now let us assist you in making larger deposits into your bank account!

When it comes to business we are the experts, as this truly defines our organization and abilities. Allow us the opportunity to work with you…A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice[1] in a particular area such as security (electronic or physical), management, accountancy, law, human resources, marketing (and public relations), finance, engineering, science or any of many other specialized fields.A consultant is usually an expert or a professional in a specific field and has a wide area of knowledge in a specific subject. Consultants can save their clients time, revenue, and resources. [2] The role of a consultant outside the medical sphere (where the term is used specifically for a grade of doctor) can fall under one of two general categories:

• • Internal consultant – someone who operates within an organization but is available to be consulted on areas of specialism by other departments or individuals (acting as clients); or
  • External consultant – someone who is employed externally (either by a firm or some other agency) whose expertise is provided on a temporary basis, usually for a fee. As such this type of consultant generally engages with multiple and changing clients.

The overall impact of a consultant is that clients have access to deeper levels of expertise than would be feasible for them to retain in-house, and may purchase only as much service from the outside consultant as desired.